Warning: 7 Questions You Should Ask Before You Hire an Seo Company in Fort Collins, Colorado For Sale
Why would any business owner of sane mind hire an SEO company?
The SEO industry collectively has the reputation of a group of Indian car salesman. It’s not pretty. In fact, you already probably get emails from this guy twice per day.
He seems legit.
Having said that, the potential payoffs of a top ranking in your business is incredibly tempting. For example, a plastic surgeon we’ve worked for more than doubled his practice in his first year and made over an extra million dollars in profits (not just gross sales) just by having top 3 rankings for all of his important keywords in a big city. It’s important because that increase doesn’t include any other marketing techniques.
The questions becomes, how do you separate the good from the bad and know what you’re getting yourself into?
Here are 7 questions you can ask so you’re dealing with the right type of expert you want on your team.
1. How long will it take?
It’s actually really simple. If you really do this SEO stuff for a living and do it successfully, as an industry professional, you can gauge the competition enough to get an accurate idea of the timeline required. Sure a surgeon in NYC takes longer to rank than one in Omaha, Nebraska but that’s what the analysis is for. No that doesn’t mean it will take exactly 6 months but it’s reasonable to say something like “based on your competition, 6 to 9 months sound about right”.
If you’re hearing the usual “SEO is a long term game blah blah blah” or anything that resembles a sophisticated “wait and see”, you’re probably getting the run around.
2. Do you use whitehat ethical links?
In truth, there’s no such thing as “whitehat” links except ones that are built to your site because your reader base finds you interesting according to Google. Of course, “the open our business and wait for customers to link to our site” Google suggests is a horrible idea. What you really should be asking is if your company is building quality links instead of just sheer quantity.
You’d be surprised how many “companies” use stuff like this (keyword stuffing) which will hurt your site in the end.
Quality matters.
3. What clients are ranking for what right now?
There’s only one reason you hire an SEO company and that’s to deliver results that produce positive ROI for your business. A good company should have a track record of success. While past performance is not necessarily a guarantee of future success, it’s a good start.
4. What reporting do I get?
You need to be able to track your results and see if your campaign is making you money. It’s too easy in this internet age for a company to not offer reports. On the other hand, I know of a few high ticket companies that do little to no link building and just send you a monthly report to justify your expenses.
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